Abu Dhabi Vision 2030
The UPC has developed the Abu Dhabi 2030 Urban Structure
Framework Plan to optimize the city's development through a 25-year
program of urban evolution. In doing so, it is laying the
foundations for a socially cohesive and economically sustainable
community that preserves the Emirate's unique cultural heritage.
This foresight to plan for infrastructure ahead of time is a key
example of a visionary governance.
Reflecting the dynamism and substance of this unique 'Next
Generation Planning' mindset, the creation of an Abu Dhabi Vision
2030 brand identity brings together all the elements of this
innovative approach, allowing the UPC to communicate the full scope
of the plan to the Emirati communities.
The word 'Vision' is incorporated into the brand and reflects the
visionary guidance of government initiatives. The new brand is also
endorsed by the Brand of Abu Dhabi and complements its added value.
The choice of colours illustrates the confluence of Abu Dhabi's
marine and desert environments, emphasising sustainable and
controlled development policies within the plan that will preserve
the Emirate's physical and cultural identity. Staying true to Abu
Dhabi's culture and heritage, the Arabic typeface used in the
'Vision 2030' brand reinforces Plan Abu Dhabi 2030's vision to
create an authentic Arab city. The contemporary design of the
lettering illustrates its forward-thinking focus and the UPC's
foresight to plan.
Although created by the UPC, this new brand will be owned by the
people of Abu Dhabi, it will become an inspiring image of its
collective vision for a harmonious, diversified, culturally rich,
stable and sustainable society. With people at the forefront of
everything the UPC does, the identity will be a symbol of a future
environment that everyone can contribute to and be proud of.
Plan 2030, which is majestic in scope and delicate in its
details, filters all planning decisions through environmental,
social and economic development criteria. The city's population may
grow to three million or it may exceed five million by 2030.
Regardless, this plan presents a practical, flexible and
sustainable view of the future.
To create the Abu Dhabi 2030 Urban Structure Framework Plan, the
UPC staged inspirational meetings with His Highness Sheikh Mohamed
bin Zayed Al Nahyan Crown Prince of Abu Dhabi Deputy Supreme
Commander of the UAE Armed Forces and Chairman of the Abu Dhabi
Major analysis of social, cultural and economic life in the
Emirates were conducted alongside workshops involving leading urban
planners, community development The work of the UPC, which manages
social and economic development in total harmony, aims to create a
stronger sense of community and identity across the city. As a
result, it will deliver new, higher levels of social cohesion and
wellbeing. Experts and representatives from many of Abu Dhabi's
authorities and departments. The assigned objective is to project a
vision of a harmonious society, diversified, culturally rich and
evolving in a continuously stable environment. Every element of the
UPC's work is underpinned by environmental sensitivity and the
desire to protect our unique ecology for future generations. To
this end, UPC has developed a unique environmental framework in
collaboration with the Environment Agency. This framework is called
'Estidama', which is the Arabic word for sustainability.
Estidama enabled the UPC to create a sustainable 4 pillar
development program, setting out guidelines and regulations. The
initiative is led by UPC and a group of government agencies and
Estidama is the first program of that kind that is tailored to
the region, promoting a new mindset. As the symbol of a clear
political vision that is intended to balance citizen "sustainable"
interest through a planning process of visionary scope, the
Estidama program addresses sustainablility concerns at large
through its environmental, economic, social and cultural
With the recent recognition as one of the top 10 sustainable
cities of the future by the Ethisphere Institute, a US/based think
tank that researches and promotes good government and social
responsibility by corporations, Abu Dhabi is on the right path in
transforming itself into THE sustainable capital of the Arab
To meet this challenge, the UPC has developed a political vision
that focuses on cutting-edge urban design, protecting cultural
assets, fostering Arab/Muslim-based communities and engendering
interaction between citizens and their built environment.