Abu Dhabi Vision 2030

The UPC has developed the Abu Dhabi 2030 Urban Structure Framework Plan to optimize the city's development through a 25-year program of urban evolution. In doing so, it is laying the foundations for a socially cohesive and economically sustainable community that preserves the Emirate's unique cultural heritage. This foresight to plan for infrastructure ahead of time is a key example of a visionary governance.

Reflecting the dynamism and substance of this unique 'Next Generation Planning' mindset, the creation of an Abu Dhabi Vision 2030 brand identity brings together all the elements of this innovative approach, allowing the UPC to communicate the full scope of the plan to the Emirati communities.

The word 'Vision' is incorporated into the brand and reflects the visionary guidance of government initiatives. The new brand is also endorsed by the Brand of Abu Dhabi and complements its added value. The choice of colours illustrates the confluence of Abu Dhabi's marine and desert environments, emphasising sustainable and controlled development policies within the plan that will preserve the Emirate's physical and cultural identity. Staying true to Abu Dhabi's culture and heritage, the Arabic typeface used in the 'Vision 2030' brand reinforces Plan Abu Dhabi 2030's vision to create an authentic Arab city. The contemporary design of the lettering illustrates its forward-thinking focus and the UPC's foresight to plan.

Although created by the UPC, this new brand will be owned by the people of Abu Dhabi, it will become an inspiring image of its collective vision for a harmonious, diversified, culturally rich, stable and sustainable society. With people at the forefront of everything the UPC does, the identity will be a symbol of a future environment that everyone can contribute to and be proud of.

Plan 2030, which is majestic in scope and delicate in its details, filters all planning decisions through environmental, social and economic development criteria. The city's population may grow to three million or it may exceed five million by 2030. Regardless, this plan presents a practical, flexible and sustainable view of the future.

To create the Abu Dhabi 2030 Urban Structure Framework Plan, the UPC staged inspirational meetings with His Highness Sheikh Mohamed bin Zayed Al Nahyan Crown Prince of Abu Dhabi Deputy Supreme Commander of the UAE Armed Forces.

Major analysis of social, cultural and economic life in the Emirates were conducted alongside workshops involving leading urban planners, community development The work of the UPC, which manages social and economic development in total harmony, aims to create a stronger sense of community and identity across the city. As a result, it will deliver new, higher levels of social cohesion and wellbeing. Experts and representatives from many of Abu Dhabi's authorities and departments. The assigned objective is to project a vision of a harmonious society, diversified, culturally rich and evolving in a continuously stable environment. Every element of the UPC's work is underpinned by environmental sensitivity and the desire to protect our unique ecology for future generations. To this end, UPC has developed a unique environmental framework in collaboration with the Environment Agency. This framework is called 'Estidama', which is the Arabic word for sustainability.

Estidama enabled the UPC to create a sustainable 4 pillar development program, setting out guidelines and regulations. The initiative is led by UPC and a group of government agencies and developers.

Estidama is the first program of that kind that is tailored to the region, promoting a new mindset. As the symbol of a clear political vision that is intended to balance citizen "sustainable" interest through a planning process of visionary scope, the Estidama program addresses sustainablility concerns at large through its environmental, economic, social and cultural angles.

With the recent recognition as one of the top 10 sustainable cities of the future by the Ethisphere Institute, a US/based think tank that researches and promotes good government and social responsibility by corporations, Abu Dhabi is on the right path in transforming itself into THE sustainable capital of the Arab world.

To meet this challenge, the UPC has developed a political vision that focuses on cutting-edge urban design, protecting cultural assets, fostering Arab/Muslim-based communities and engendering interaction between citizens and their built environment.

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